For this client they needed help posting, creating content, and driving awareness. I established a brand guide. I shifted the account to have more of a main focus on video and reels.This has been a proven switch in social media consumption of content. I feel like interactive video showed more of a unique experience and could reach a bigger audience. 

The client already had a great relationship with a photographer that would come in once a month to take pictures. My role was to organize the best time for the photographer and employees working at the shop. I would make a shot list of product that were need to be highlighted for the month.

Within the 6 months I had grown the accounts reach to 25.9k and +147% increase of business address taps. 1,162 accounts engaged and 1,294 total followers.